AuditLamp reads your website the way Google, Bing, and the AI answer engines actually read it, then tells you the truth about what they see. That is the whole product.
What AuditLamp is
AuditLamp is an audit engine that runs 73 checks against your site: classic search, answer boxes, AI citation, and local search. Every check is grounded in official documentation from the platforms themselves, or in published, named research. When something is a heuristic, the finding says so in plain words.
The surface is wider than an on-page scan. AuditLamp checks whether each page targets a topic and keywords people actually search, audits the local layer (service and place targeting, NAP consistency, local business schema, service and location pages), and reads domain authority and backlink signals from OpenPageRank, Moz and DataForSEO when those feeds are connected. Connect Google Search Console and AuditLamp reports your real rankings, clicks and impressions, then snapshots them weekly for a before and after report. Real-user Core Web Vitals, competitor data, Google Business Profile scoring and AI-written fixes work the same way: connected feeds, honestly marked as not measured until they are on. Every scan keeps a score history, and every report gets a shareable link and an embeddable score badge.
What we refuse to do
Most audit tools inflate their scores with numbers no official search documentation supports: made-up "toxic link" scores, character-count rules, magic word counts. AuditLamp never scores you on those. Where the SEO community still tracks a number, like keyword density or text-to-HTML ratio, we will show it for reference, kept clearly separate from your grade, so you get the figure without it moving a score it was never proven to move. We would rather show you the handful of things that matter than bury them under eighty that do not. AuditLamp also tells you when something you paid for does nothing, and it grades our own site with the same engine you use.
Who builds it
The AuditLamp team is small on purpose. We build the engine, write every check against the source documentation, and publish the reasoning in the learn library. No outsourced content, no affiliate placements, no paid rankings. The product has one loyalty: what the documentation and the data actually say.
Reach us
Questions, feedback, or a check you think we got wrong: hello@brimmapp.com. If you think a finding is inaccurate, tell us. Being corrected in public is cheaper than being wrong in private.
The house rules
- Grounded. Every scored check cites official platform documentation or named research.
- Blunt, never contemptuous. Hard on the site, respectful to the person who owns it.
- Dogfooded. brimmapp.com runs through the same 73 checks before anything ships.
- No fabricated numbers. If we cannot measure something at your tier, we say "not measured" instead of inventing a score.