Fewer visits than you should have? Find out why.
When someone Googles what you sell, or asks ChatGPT for it, does your business show up? If it doesn't, that customer just found a competitor instead. Paste your link and in 30 seconds we show you, in plain English, exactly what's hiding your site from Google and AI, worst first. The free preview shows you what it's costing you. No email.
30 seconds / every check's verdict on screen / full fixes are paid
Nearly every buying decision starts with a search, on Google or by asking an AI like ChatGPT, Claude, Gemini, or Perplexity. The clicks are not shared evenly. They pile onto the very top, then fall off a cliff:
Paste your link. In 30 seconds we grade your site on 73 documented checks, the same signals that decide whether Google and the AI engines put you near the top or bury you. Worst problems first, in plain English.
Your homepage looks [blank] to Google and ChatGPT. A hidden setting on your site tells ChatGPT [don't list this business]. Google can't tell what you do, so it [skips you]. And your best sales pitch is stuck where the AI can't read it, so it quotes [a competitor].
Every one of these is a person who searched for exactly what you sell, and got handed to someone else. The machines don't guess at what they can't read. They recommend a competitor. The audit shows you every leak, in plain English, worst first.
Working local-SEO practitioners rate these zero out of ten. Other tools still check them, report them, and bill you for fixing them. We won't.
Every check we run cites the official documentation it stands on. If we can't source it, we don't ship it and we definitely don't bill you for it.
Practitioner ratings: working local-SEO operators, 2026 / GBP name rules: Google Business Profile guidelinesThat number is this website, scored by our own engine, and the board beside it is the actual dashboard showing that saved audit. Not a screenshot, not a mockup, not a cherry-picked client. The points we're missing are real warnings we haven't fixed yet, with the exact page and the exact problem named, the same way your audit will read. Scroll inside it. Then run your own.
OUR OWN SITE / SELF-AUDIT SNAPSHOT 2026-07-04 / NOTHING HIDDEN
The people who measure this for a living keep publishing the same finding: winning Google no longer means being the answer.
of AI citations go to pages OUTSIDE Google's top 10. Ranking well and being quoted are separate games now.
NP Digital / 500 keywords / 4,300 prompts / 3 platformsis the chance a page ranking #4 on Google appears in the AI answer for the same question. Your rank is not your visibility.
NP Digital / 4,300 promptssearch click-through nearly halved in one year on questions where an AI answer appears above the results.
NP Digital / AI Overviews CTR studyvisitors arriving from AI answers convert up to twenty-three times better than search visitors. Fewer clicks, worth far more each.
NP Digital / client conversion dataThere's no page two in AI search: one answer, one cited source. AuditLamp reads your site the way the machines do and tells you exactly why you're not the answer.
Seventy-three checks in four tiers, each one citing the official documentation or named research it stands on. The reasoning behind every check is public in the learn library, and this site is graded by the same engine before anything ships.
Every check is grounded in official search documentation, with the citation printed next to the finding. If we cannot source a check, we do not ship it.
The preview is free. One complete audit with the PDF report is $10, once, no subscription. Your whole site on watch is $29 a month. Five sites is $99. Bigger than that, we talk on the phone. The three doors, and the billing rules in writing →
On the list. One email when checkout opens, that's it.
no email / about 30 seconds